New MINI Countryman Launch

Kent MINI News - New MINI Countryman Launch
News from the Broad Oak MINI Group of Canterbury and Ashford
The commercial for the new MINI Countryman is released

For this 60-second adventure MINI used dramatic new methods in CG technology to show the versatility of the MINI Countryman in a way that defies the laws of space and time. Watch it now.

MINI have released an innovative TV spot produced with cutting-edge film technology as part of its launch campaign for the new MINI Countryman. Under the campaign motto “MINI Countryman. Getaway”, this impressive piece of cinema showcases the versatility of the vehicle concept, and takes the viewer on a ride through the heart of Milan and around Lake Como. The MINI Countryman’s journey along every imaginable route is quite an adventure…

The new MINI Countryman commercial breaks the mould for traditional film advertising. New high-tech film technology mixes real cars with computer-generated images to produce unique, previously unseen effects.

The commercial was filmed in collaboration with well-known American director, Brian Beletic, and Sway Studios of Los Angeles, on location in Italy. The creative agency was BSUR, Amsterdam.

Now get behind the scenes to see how it was made...

The MINI Countryman is also taking a new approach when it comes to print advertising. The focus here is on the “getaway” from the city to the country. These ads take MINI’s signature “look and feel” to the next level: The solid black backgrounds used in the past have been broken up to create a new dimension and “light boxes” added to make headlines stand out in 3D.

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